* Note: These descriptions are not universal practice at all. They’ve happened enough times, however, to make note of.
I’ve come to learn that some organizations that hold press conferences here offer small but notable benefits to the journalists who attend.
Most times, these perks are simply a bottle of water, an accompanying glass and a serviette that greets you upon arrival.
But there have been more than a few occasions where complimentary coffee, sandwiches and sweets are offered after the meeting. Hanging around after conferences talking casually to other journalists took some getting used to, as my instinct is to rush back to the office and start cutting clips and hammering out the story. But I would stay and grab a cup of steaming black coffee, mostly because I didn’t want to seem impatient and rush out when everyone else seemed to chat it up.
Even though coffee and cake are small offerings, I find it strange to accept anything from the organization whose practices I’m supposed to be somehow critically writing about in an unbiased way. This was one of the first ethical issues discussed in class, and it’s definitely trickier dealing with it in another culture that has very different ideas of hospitality.
I’ve mentioned in a past blog that at the end of a press conference-cum-workshop, the sponsoring ministry provided lunch for all of those who attended – a five-star meal at a top scale restaurant in one of the best hotels in the city.
The most recent, and perhaps most shocking example happened to me a few weeks ago.
Pretty typical of all press conferences here is for the organizers to pass around a sheet for the attendees to write their name, number, email, as well as their affiliated media house.
When I first encountered this, I thought it was strange – government agencies and PR people having my personal contact information. I guess I’ve grown somewhat accustomed to it, although it has produced some interesting effects – I’ll explain later.
Anyway, that wasn’t the only sheet passed around that day.
The second one circulated, coming to rest in my hands. This one looked different than the first. It had a space for name, number, affiliation and then the last column was called ‘stipend.’ I was the third person to receive the sheet, and the two entries before mine entered a number – 8,000 – in this space.
I turned to the man sitting next to me who I recognized from earlier meetings, and asked what this number was all about. He said, “Just put 8,000, that’s what everyone is putting in.” I asked what the money was for, and his response was transportation and other expenses.
I scratched my name out and passed the sheet along to the next person.
I wasn’t going to say anything about it there and then, but the man next to me laughed and said that his Canadian colleague who came last year wouldn’t take the money either.
“Canadians can afford to pass up free money,” he said, which got me thinking, and then over-thinking, about whether or not I did the right thing. Should I have taken the money like everyone else? Should I have taken it and given it to someone? Maybe to the station I work for? I mean, anyone could use an extra fifteen bucks, right?
It’s a fact that journalists here aren’t as well paid as they are back home. So, it would be hard to find a journalist who would turn down these offers because of some ethical principle.
In the end, although I was fifteen bucks behind the rest and the private finance corporation was that much richer, the experience inspired a topic that continues to bring about interesting discussions among my colleagues.
Oddly enough, the habit of give-outs can exist alongside an interesting practice of, well, conference organizers basically badgering journalists to commit their attendance to the meeting.
This is where those sheets collecting contact information come in.
The first phone call I got – early last Monday morning – was from the same finance corporation.
“Hi Stephanie, we’re calling to invite you to a two-day conference taking place next week on leasing practices in Africa.”
I openly thanked them for the invitation, and in my mind for the story idea. In my limited experience as a journalist, it’s rare for people to phone you up with a good local story idea.
“That’s great. I’ll pitch it to my editor and perhaps I’ll be there,” I said.
I made a mental note and went on with my day.
My phone rang again in the afternoon. It was the same PR person I spoke to in the morning asking if I could confirm my attendance. I declined giving an answer, partly because I didn’t know and partly because I thought imy presence at the conference shouldn’t make a difference to this private company.
They seemed to think differently, and were more persistent than I imagined. They called me everyday that week only to me met with my same answer.
“I still don’t know.”
The morning of the meeting finally came, but my editor had already decided what the three local stories were going to be. And mine wasn’t one of them.
I thought nothing of it, and started researching the other stories I was to cover that day.
And then my phone rings.
“Stephanie, where are you? Are you coming?”
My instinct was to hang up. This is borderline harassment, I thought.
Instead I politely thanked them again for the umpteenth time for the invitation and said that I wouldn’t be coming.
Anyhow, this wasn’t the only series of phone calls I’ve received about meetings. There were more. And emails as well. And phone calls following up on those emails.
Definitely not used to the carrot and stick approach to publicity.